Wednesday, October 10, 2012

Figaro Coffee Company: From Crop to Cup



 Figaro Coffee Company From Crop to Cup Tree Planting

  
For a few months now I have been ranting on going for a trek or a short hike somewhere away from the metro. It has been a while since I went with friends. Last trek I had was in Bulacan almost half a year ago or even more. 


Crossing the River is always fun



Mud skiing More Fun In the Philippines


Figaro Coffee Company From Crop to Cup


Figaro Coffee Company From Crop to Cup


Trekking/hiking is one of my favorite sources of body pain. This is where my belief in “it is not the destination but the journey that makes the travel all better” flips in reverse. Trekking/hiking is always the destination for me that makes it all worth it. All the pain and the danger on the actual journey is something else altogether – I am sure all mountaineers would have if not the same a slightly better view of this. When you reach the summit it will always be something spectacular. Breathing in the fresh air right on the very spot when you can have the entire world to yourself is one of my infinite moments. 



Figaro Coffee Company From Crop to Cup  
(with Annesy Del Mundo and Figaro Employees)


Figaro Coffee Company From Crop to Cup


Figaro Coffee Company From Crop to Cup
(Registration booth at Figaro Emerald Branch)


Suppliers and Distributors of Figaro Coffee Company


Last September 29, 2012 I was able to cover one of Figaro Coffee Company annual events through the online magazine I contribute in When In Manila. Their “From Crop to Cup” program had a tree planting activity set in Carmona Cavite for this year with participants coming from their store operations, business partners and invited bloggers. 











My heart is close to these kinds of things (double plus for the trekking/hiking that we had to go through), Figaro Coffee Company’s From Crop to Cup program aims to have sustainable coffee farming in the Philippines. Figaro Coffee Company, founded in 1993, is a 100% Filipino owned company that helps support local coffee farmers in the Philippines from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan. As part of their Corporate Social Responsibility through their Figaro Foundation, activities such as Tree Planting, Eco Tour and various trainings given to local coffee farmers are in place throughout the year. 






One rainy Saturday morning roughly about 70 participants (not actual because I did not take attendance haha) got excited for the activity. A bus ride (with a lot of food mind you) to Carmona Cavite took about an hour or so to reach the first jump off point. Three teams started trekking the muddy path for roughly 30 minutes to reach the second jump off point for a talk/discussion from the organizers and partners. Through out the 30 minute trek, you would actually say that the air is different in the area, fresh and greeny (if there is such a description). We crossed a shallow river which was such a delight because I do not usually get to experience that in the Metro. After the short introduction in the second jump off point the rain started pouring hard, the first group ascended first while two other groups were left to wait the rain out. This for some was a bummer but I enjoyed it secretly. I rarely get to get rained on with clean rain water. I mean the rain in the metro is actually acidic compared to the rain the province with vast forests and farms. The 15 minute hike to the site took a little while due to the slippery slopes.


Figaro Coffee Company From Crop to Cup Tree Planting

Roughly about 1000 seedlings were planted at the site and everyone enjoyed their little moment of peace looking at their accomplishments and the proximity from the top. Descending was the best part actually, no sarcasm intended here. It was pure fun as a lot of people started screaming while going down causing laughter to the people still waiting to descend. 


Figaro Coffee Company From Crop to Cup

Figaro Coffee Company From Crop to Cup Tree Planting


I strongly believe in this kind of program Figaro Coffee Company has in place. This company’s advocacy is to help sustain coffee farming in the Philippines. Figaro Coffee Company ensures that the cups we enjoy in their 78 branches (including 4 located outside the country) are from the best farms in the country and beans are locally grown. 



Figaro Coffee Company From Crop to Cup Tree Planting


When you drink that fresh cup of coffee of yours, ask yourself where did this come from? Is this locally grown or am I drinking a cup that has been imported in the country. Know that the cup of coffee whether it may be brewed or concocted differently you have in Figaro Coffee Company comes from farmers here in the Philippines and you have helped them continue support sustainable farming and their families.

By the way, I enjoy brewed coffee more than the other concoctions. Just so you were curious.

To know more about Figaro Coffee Company visit their website at http://www.figarocoffee.com or head on to one of their 74 branches located in various areas in the Philippines and 4 internationally.



2 comments :